How will you communicate in 2023?
What will your business communication and operations look like in 10 years? Will the way employees communicate in 2023 be drastically different from now?
Where can you read insights into key business areas that companies need to consider, from organisational structure and innovation to environmental policy?
“being agile with the ability to respond to a rapidly changing way of working will be key” What is relevant for you/your organization?
“The prediction is that employees will become ‘information junkies’ and conversations will be driven more by technology. They will exist in ‘real time’ but become more informal in nature. This will make the old organisational structure and communication channels obsolete as employees overtly choose to listen to people who have a good reputation and equally have something interesting to say.”
The author is not convinced that traditional communication channels will become obsolete, they will more likely adapt and evolve. However employees choose to listen to people who have a good reputation and something interesting to say – that happens now.
Most of us are curious to see whether communication in the future will happen according to job titles or skills. For example if there is someone in your organization who is influential on certain topics, yet their job title doesn’t ‘allow’ them to be part of the original conversation, that’s when it gets really interesting.
We are starting to see, particularly through enterprise social networks, new tribes forming in organisations where employees are discovering new groups and people to connect with, be that through shared hobbies, skills or interests. We probably won’t see job titles done away with in the future, but certainly welcome the idea that employees are encouraged to participate, shape and influence the direction of the company and their own work efforts based on what they know, particularly when it falls outside of their original remit.
That, is the future of communication, with a huge focus on conversations.
“One of the most important ideas to realise is that come 2023, three generations will be in the workplace. It is predicted that Millennials will drive channels that stimulate conversation and encourage two-way dialogue – so social media will have a much bigger role to play. In addition to this we could see more informal channels – like SMS messaging – coming in to force. Channels such as this will bypass the traditional communication routes and could result in a marked shift (and challenge) in how organisations reach out to their employees, ensure everyone is informed and that a level playing field exists.
“Moving away from the generational effect, with the lines between ‘work’ and ‘life’ become increasingly blurred and as businesses globally source talent in a bid to recruit the very best (in the ‘talent war’), channels such as Skype, video and virtual conferencing will become increasingly prevalent as working across time zones, cultures and work/home locations intensifies.”